Sasmaya is a flower shop based in Karawaci, Tangerang, previously known under the name 'La Vie en Rose', located in Taman Sari -- a cluster of shops with Javanese architecture -- which became the inspiration of Mahija's rebranding. It started with a change in the name. 'Sasmaya' translates from old Javanese language meaning 'beautiful' and 'divine'. We incorporated self-assembled batik pattern that will be used for Sasmaya packaging and stationery to create a unique look for the brand. The logo features a simple drawing of lily of the valley, which represents the return of happiness and Mother Mary, reaffirming the owner's Catholic faith.
